What We Did:

We ideated and executed an intimate breakfast event with leading lifestyle and wellness media and influencers for the launch of 28GO. Guests were treated to an “in conversation” with Sam and Snez, and were the first in Australia to try the new range on a glorious Sydney morning. Sam & Snez were utilised for select media profiling interviews, while a broader list of media and influencers received a generous “Snack Like a Pro” box featuring the new high-protein 28GO range.

Memorable Moments:

• A highly entertaining live interview with the whole Wood family on The Morning Show, which heavily promoted across their social media channels.

• A live interview on Nova’s Fitzy, Wippa and Kate show

• Significant earned social media coverage through both the breakfast event and the post-launch influencer mailer.