What We Did:
A summer soiree like no other, we transformed Sydney’s floating bar, “The Island” into a pink, fluffy paradise - aptly named "Benefit's Fluff Island". Adorned with pink fluff from top to bottom, media and content creators were invited to get “Fluffed Up” and discover Benefit’s latest new brow innovation.
From their transportation via pink fluffy water taxis, to the on-theme drag queens and fluffy cocktails that greeted them on arrival, every element of the experience was designed to give guests an unforgettably fluffy, on-brand experience that hero'd the fluff-up power of Benefit’s new brow product.
Memorable Moments:
- With an incredible DJ on the decks, the majority of Fluff Island became a constant dance floor as the sun went down over the iconic Sydney Harbour
- 120 of Australia's top beauty creators and beauty editors made up the carefully curated guest list
Stark Raven demonstrated a profound understanding of Benefit’s youthful and unique brand DNA, and in turn delivered ground-breaking and disruptive ideas that set them apart from every other PR agency we met with. Their event planning expertise was nothing short of spectacular - Fluff Island was executed flawlessly and was completely in sync with our brand's personality.
Kelly Neve, Marketing Director, Benefit Cosmetics
