What We Did:
Working with CuboAi on an always-on retainer basis, we have generated widespread coverage across top-tier parenting and lifestyle publications, as well as managing influencer relations, both organic and paid.
In the media, our focus on comprehensive product reviews and strategic product placements that directly drive sales has been key. Aside from straight product features, we've leveraged Australian baby sleep experts as CuboAi ambassadors, helping to position CuboAi as a thought-leader in The Australian infant sleep space.
We have also worked with Australian content creators on both a contra and paid basis to generate a range of content for the brand to drive awareness and sales.
Memorable Moments:
