What We Did:
We worked alongside Everything Electric to deliver exiting news splash moments in the lead up to the show - from showcasing the biggest EV driving opportunity in the South Hemisphere, to the Zero Carbon kitchen, the micro mobility track - featuring e-scooters, bikes and skateboards, to the new Home Energy section that would help punters reduce their energy bills and emissions. This steady stream of information demonstrating newsworthy opportunities that were relevant to current consumer needs, resulted in exceptional coverage across top-tier TV, radio and online publications.
Memorable Moments:
- A media breakfast and pre-opening tour of the expo by Everything Electric CEO was well attended by top tier automotive, tech and news media, with interviews scheduled throughout the first day.
- TV coverage was secured with a live segment from Trevor Long, Weekend Today’s tech guru, and an expansive story from Channel 7’s nightly news who sent a reporter and crew to the expo to showcase everything on offer.
- The hundreds-deep line of Everything Electric ticket holders, stretched around the block on opening mornin.
The Stark Raven team generated the best PR we’ve had for any of our shows since our inception. The response to the Sydney show was incredible. We had lines around the block, booked out test-drive days and a full house for all three days of the show. Dani and her team were dedicated, switched on (pardon the pun) and ultimately great fun to work with. We can’t wait to work together again next year!
CEO, Everything Electric