What We Did:
A group of 18 media and influencers were taken on a two night family trip to Byron Bay for a GO Healthy wellness retreat, that featured life-affirming, energising activities like ocean kayaking, a sunrise breakfast at the Byron Lighthouse at Australia’s most easterly point and an official launch dinner with one of the brand founders. Guests were also treated to a wellness workshop in the rainforest and one on one consultations with GO Healthy's resident naturopath.
Every experience and touch point brought to life the brand’s “GO Be You” philosophy - which wasn’t about athletes or crazy fitness pursuits, but just being healthy enough to do whatever it is that makes you YOU.
Memorable Moments:
- Kayaking with an enormous pod of dolphins - with drone photography capturing it al
- The two ay event delivered multiple "content-worthy"' opportunities which were captured in more than 50 static instagram posts and 259 stories
- Strong, lasting relationships were developed for the brand with core health and wellness media, helping to generate 60 pieces of traditional media coverage and 340 influencer posts in the following year and generating more than 43 million impressions
As a New Zealand brand launching in Australia in a very cluttered market, we had our work cut out for us. When we appointed our Australian PR agency, were looking for an agency partner that would support our brand in the long term and we certainly found that with Dani and her team. They operated as passionate, engaged, strategic extension of our marketing team, and delivered solid results year on year. I would recommend Stark Raven to any brand looking to make an impact in the Australian market.
Alex McDonald, Managing Directr, GO Healthy Australia
