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Grove Avocado Oil

Grove Avocado Oil is the gold standard of avocado oil. It is the purest, most unfiltered version on the market. However, research identified a large portion of the public was unfamiliar with how to use the oil and hesitant to try it. Grove Avocado Oil approached us to get the word out, not only about Grove, but about avocado oil as a category. A challenge we happily accepted.

What We Did:

A traditional media relations campaign focused on education around the quality, taste, versatility and health credentials of Avocado oil, elevating consumer confidence and encouraging trial.

We also secured "The Healthy Chef," Teresa Cutter, as a Grove Avocado Oil ambassador, to show the many ways Avocado Oil could be used - in everything from seafoods to seafood, and even chocolate cakes!

Memorable Moments:

  • 250 pieces of traditional media coverage generated over a 6 month period
  • 60 Million impressions generated
  • Coverage in the likes of Prevention, Body & Soul, MindFood, Better Homes & Gardens, New Idea, Woman's Day, Taste, Sunday Life, 9honey and many more!
This was a great PR campaign! Dani has a strong and experienced team who are professional, organised and deliver fantastic results!
Kate Sanchez, Marketing Lead, Grove Avocado Oil Australia
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