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Lipton Tea

Lipton sought to generate positive PR for its iconic Quality Black Tea, aiming to captivate a new, younger tea-drinking audience. Known for being a classic pantry staple, Lipton wanted to reintroduce this beloved product to a fresh demographic.

What We Did:

To celebrate International Tea Day, we partnered with one of the coolest dessert connoisseurs in town, Tokyo Lamington, to create the "Lipton Lamington."

Inspired by Lipton Quality Black Tea, the Lipton Lamington was available in Tokyo Lamington’s Sydney and Melbourne stores for one week only. We sent out the delicious Lipton Lamington packs, in custom designed boxes, to over 100 media and influencers across NSW and Victoria.

We also executed an exclusive pop up in Sydney’s Broadway Shopping Centre, where we gave away free Lipton Lamington packs for three days to boost brand awareness.

Memorable Moments:

  • Taste testing the various iterations of the Lipton Lamington - mmmmmmmm
  • The Lipton Lamington featured on Channel 10 morning TV
  • 65 pieces of earned social media coverage were generated with a reach of over 7 million
"This innovative partnership idea, centred around World Tea Day, breathed new life into our staple product, generating positive PR with a cool factor and achieving our goal of cutting through to a younger audience. We were delighted with campaign's success and the social media buzz it generated.
Sarah Shen, Marketing Manager, Lipton Tea
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