What We Did:

To launch Love Your Guts, we orchestrated a one-of-a-kind fermentation masterclass at an inner city farm in Sydney.  Guests picked their own vegetables from the organic farm, then learned how to make their on Kraut from scratch.

Media also learned about the key facts of fermentation, gut health, and of course, all about the Love Your Guts brand. After the fermentation masterclass, Water Kefir cocktails were served during a demonstration on how to make Water Kefir and guests learned about the differences between this magical fermented drink and its better known cousin, Kombucha. 

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Memorable Moments:

• Event guests getting their hands dirty and plucking beets out of the ground in the middle of Camperdown in Sydney's inner city

• The event and the six month PR campaign that followed generated 100 pieces of media coverage generating more than 94 million impressions.

• Coverage appeared in top tier titles like the Sydney Morning Herald, Woman's Day, Better Homes & Gardens, Women's Weekly, Kidspot, Mindfood, Prevention and the Australian Healthy Food Guide