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Menzies Art Brands

Menzies Art Brands, a leading Australian art auction house, secured the auction of the iconic Brett Whiteley painting, “Henri’s Armchair.” Anticipating a record-breaking sale for the most expensive piece of art ever auctioned in Australia, Stark Raven was enlisted to spearhead a PR campaign for the event.

What We Did:

A short, sharp media campaign with clear messaging ensured that this stor resonated in mainstream news media, not just the arts pages. From the lead up to the auction, to the sale day itself, our proactive, targeted PR comms sparked a media frenzy, not only in the Australian media, but around the world.

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Memorable Moments:

  • The painting did indeed shatter Australian art records, selling for a startling $6.25 Million.
  • 1.39 Billion earned media impressions were generated through the 4 week campaign across 96 pieces of top tier media coverage including multiple TV news spots and major broadsheets like the Sydney Morning Herald, Australian Financial Review, The Age, The Daily Telegraph and The Australian.

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