What We Did

We orchestrated two days worth of stylish and well-targeted one-on-one media showings, covering off the fashion set as well as features writers and influencers and ensuring they could hear directly from founder James Bartle about the brand’s profit for purpose model and reason for existence.

We then shifted focus from the fashion-field into general news and feature pieces; successfully pitching the founder and brand stories to major print and online outlets.

This multi-layered media coverage cemented its legitimacy and the public’s trust in the brand, as a denim brand that was about so much more than style alone.

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Memorable Moments

• We generated 62 pieces of traditional media coverage, garnering over 200 Million impressions during the six-month launch campaign.

• Our objective to profile Outland as a brand with a story that existed beyond the fashion pages was achieved, with multiple larger stories secured in mainstream media like The Australian, Mamamia, The Daily Telegraph, Sun Herald, Sydney Morning Herald, Courier Mail and Forbes Magazine.