What We Did
Stark Raven worked alongside Polestar to deliver exciting news splash moments that not only drove awareness of the Polestar 2, but of the company and its key business pillars across design, sustainability and technology.
Leveraging strong key lifestyle relationships and creative partnerships, the team delivered an impressive ongoing press office that has generated both broader brand, and more specific product reviews and stories for Polestar, setting the scene for the brand as one of the key players in this emerging market.
Memorable Moments
- Ideating a partnership between the New York Time’s T Magazine Australia and Polestar to deliver the “Visionary Awards” recognising Australian visionaries in their fields.
- Working with Mov’n Cinema to deliver Australia’s first EV drive in, where Polestar drivers could attend for free.
- Taking a suite of lifestyle editors and influencers to Tasmania for a sustainability focused trip to Tasmania, driven by the Polestar 2.
The team at Stark Raven has been an absolute godsend. As a start-up, we needed everything from basic press office support to strategic advice, and insightful counsel. As a premium brand, we have high expectations of our agency partners, and Stark Raven has managed everything we've thrown at them with aplomb! It's an absolute pleasure working with such a committed and talented team.
Laurissa Mirabelli, PR Manager Polestar Australia
