What We Did

To drive consideration and awareness of Pukka’s sleep tea range, we hosted ‘Serenity in the City’—a staycation designed for wellness and lifestyle influencers, as well as media, to experience ultimate relaxation and immerse themselves in the Pukka brand.

The staycation began with a delightful welcome afternoon tea featuring the entire Pukka range. Guests learned about Pukka’s night-time teas and brand ethos during an in-depth conversation with Pukka’s resident herbalist, Bianca Nelson. This was followed by a calming sound bath experience, allowing guests to fully unwind before retreating to their suites for an evening of serenity.

In their suites, guests could order from the in-room dining menu, enjoy a soothing bath, and follow a relaxing night-time routine provided by Pukka to ensure the best night's sleep. The next morning, they enjoyed a leisurely breakfast in the sun, embracing good sleep hygiene with a dose of morning sunlight. They were also the first in Australia to sample Pukka's new Morning Berry blend, perfect for starting the day on the right foot.