What We Did

We were tasked with launching Resparkle’s to a mainstream audience, driving awareness of the Resparkle brand, and, ultimately, encouraging product trial.  With an impressive customer repurchase rate of 65%, we knew we needed to get product into the hands and homes of media and influencer taste makers. An extensive media and creator gifting campaign reached new audiences and showcased Resparkle as a cleaning brand that was equal parts sustainable and seriously stylish.

Profiling of Resparkle's founder also formed part of our media strategy, enabling Pearl to explain the issues around our distorted reliance on "recycling" versus actually reducing our plastic usage from the get go.

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‍Memorable Moments

• Top tier media coverage was secured for Resparkle across TV, radio, print, online and social channels. Product placement and significant profiling and business stories were generated in the likes of news.com.au, Mamamia, the Daily Telegraph, 7news.com.au, The West Australian and more.

• More than 255 earned pieces of publicity appeared around the relaunch, generating 80 Million impressions.