What We Did:
In order to cement Shoes & Sox as the premier fit experts during back-to-school season, we orchestrated and managed an influencer campaign working with a total of 25 creators in both a paid and contra capacity.
Identifying target creators, we arranged fit appointments at their nearest Shoes & Sox store, and managed deliverables to deliver a raft of engaging content at a time when Aussie parents were prepping for another back to school shopping season!
We also executed a short and sharp traditional media campaign focusing on the importance of investing in good school shoes for kids of all ages.
Memorable Moments:
