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Wimp 2 Warrior

We were brought on board to generate PR for Wimp 2 Warrior, an intensive fitness program designed to turn every day Aussie men and women into mixed martial artists. After training five mornings a week with a coach and cohort of other warriors-in-the-making, the program culminated with participants from various locations facing off in a real MMA fight.

What We Did

By pitching compelling and unexpected stories of strength and transformation to trusted media contacts, we successfully introduced this niche mixed martial arts program to the general public. Our strategy combined human interest angles with educational content about the skills acquired through mixed martial arts.

We aimed to dispel the stigma of MMA as merely 'cage fighting' and to legitimise its place as a genuine and respected martial art. Our efforts highlighted how MMA can bring about not only physical but also mental and emotional transformation for both men and women of all fitness levels.

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Dani and her team are extremely professional in their approach while being fun and down-to-earth to work with. They come with a huge wealth of experience and connections in the health and fitness industry, which led to some incredible results for us. Backed by this creative, efficient and reliable PR team, we were in great hands from start to finish.
Gill Dear, Marketing Manager, Wimp 2 Warrior
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