What We Did
We hosted a kid-friendly launch event for media and influencers, featuring celebrity ambassador Osher Gunsberg. The event offered a variety of activities for both children and adults, including a coloring competition, a nail bar, a social media contest, a photo booth, and a live mural painting.
As part of the launch, we released research to the media highlighting that Australian teachers often spend their own money on stationery for underprivileged students, emphasizing the need for accessible basic school supplies for all children.
Our media relations campaign included profiling the founder, extensive media outreach on both the product and Smith Family “Give” events, and a social media initiative where celebrities posted in exchange for Yoobi donating school supplies to Australian kids in need.
Memorable Moments
